Copyright owners can seek legal help if their rights are disputed or if the creative work is copied or pirated without permission. Copyright also allows the acquisition of reproduction rights. For example, a filmmaker may acquire the rights to make a film based on a previously published book. Media law continues to change and grow. Media lawyers are part of the developments in the legal niche. A modern debate on media law is net neutrality. The issue of net neutrality is whether media outlets such as ISPs should be able to prioritize certain types of content over other types of content when operating their networks. While most media lawyers work for large media outlets, even a local lawyer in a small town may encounter media law in their practice. Local television stations employ on-air talent for their local news programming. A talent on air can count on a local lawyer for contract negotiations. Local television stations often include a non-compete clause in their contracts, which prevents celebrities from going on the air for a local competitor for a period of time. A local media lawyer can carefully negotiate a non-compete clause for his client or even challenge the validity of a non-competition clause in a media contract.
Commercial media, controlled by economic market forces, do not always deliver a product that meets all needs. The interests of children and minorities are not always well served. Political news is often trivialized and reduced to tabloid journalism, slogans, quotes, propaganda, horse racing coverage, celebrity scandals, populism and infotainment.  The fundamental basis of Norwegian regulation of the media sector is to ensure freedom of expression, structural pluralism, national language and culture, and the protection of children from harmful media content.  Regulatory incentives include the Media Ownership Act, the Broadcasting Act and the Editorial Independence Act. NOU 1988:36 stated that a fundamental premise of any Norwegian media regulation is that the news media serve as a force opposing the government. The condition for the news media to fulfil this role is the peaceful environment of diversity of editorial ownership and freedom of expression. White Paper No. 57 affirmed that true diversity of content can only be achieved by pluralistic and independent editorial media whose production is based on the principles of journalistic professionalism.
To ensure this diversity, the Norwegian government regulates the framework conditions for the media and focuses regulation mainly on pluralistic ownership. In 1998, Congress passed the Digital Millennium Copyright Act (DMCA) to bring order to the then largely unregulated online arena. As noted in Chapter 13, «Mass Media Economy,» the DMCA prohibits individuals from circumventing access control measures or trading in devices that may assist others in circumventing copyright laws. Under this law, it is illegal to use code-cracking material to illegally copy software, and websites are required to remove material that infringes copyright. (You`ve experienced this rule yourself if you`ve ever visited YouTube or Google Video and found that a video was removed due to copyright claims.) Most EU Member States have replaced media ownership rules with competition laws. These laws are created by governing bodies to protect consumers from predatory trading practices by ensuring fair competition in an open market economy. However, these laws cannot solve the problem of media convergence and concentration.  These require a balance between rights and obligations. In order to maintain contractual balance, society expects the media to use their privileges responsibly.
In addition, market forces have failed to guarantee the broad spectrum of public opinion and freedom of expression. Do you intend to formalize expectations and ensure regulation through the media?  While the Act covers a wide range of agencies, some offices are exempt from FOIA. The law provides access to the public records of the executive branch of the U.S. government, but does not include records of the current president, Congress, or the Citizen Media Law Project. Since FOIA refers to people and information in higher levels of government, access to information can be complicated. Those who are interested must be able to navigate complex procedures to provide accurate information to citizens. Although FOIA grants access to documents to anyone for any reason, journalists working for mainstream media organizations often receive benefits such as fee waiver and expedited processing (Citizen Media Law Project). According to data protection law, media employees must be careful not to disclose certain information about a person without their permission, even if this statement is factually accurate. Data protection laws, including the Privacy Act, «limit. Your ability to post private facts about someone and. an individual`s right to prevent you from using their name, likeness and other personal characteristics for certain operational purposes (Citizen Media Law Project). Media representatives can avoid the pitfalls of privacy laws by maintaining a professional relationship with a community.